About FARAH ALLI

Farah Alli is a founding member of Story Residential whose mission is to provide clientele with a personalized approach to profitable real estate investing. She is a third-generation real estate veteran with over 20 years’ experience and a passion for guiding her clients though complex and deeply personal decisions which help them achieve their real estate goals.

Story Residential is ranked #1 Compass Team in Hudson County and #2 Compass Team in New Jersey, conducting well over $1 Billion in real estate sales throughout Hudson, Bergen and Monmouth Counties since 2014. In 2021, Story Residential completed $157 million in real estate transaction volume and was ranked #5 Large Team in New Jersey by RealTrends.

As a broker, Farah has cultivated a team of agents and specialists to service her clients' real estate needs nationwide. She utilizes her deep ties in the Hudson County community and leverages her vast network of builders, contractors, and interior designers to provide unparalleled value to the luxury clientele she services. Prior to Story Residential, Farah served as Sales Manager for Hudson River Properties, in this role she mentored new agents as well as collaborated with seasoned agents to maximize sales production for the entire organization; while also personally managing over $20M of Transactions annually. Farah has an extensive professional background in sales and management; receiving acclaim for her directness, transparency, compelling marketing, expert negotiations, and the ability to keep people and deals on track — calmly and expeditiously. Whether working with a first-time buyer or a seasoned investor, Farah’s tailored approach meticulously pairs each buyer to their ideal property. When it comes time to sell, Farah’s love of architecture, design and stylish home staging maximizes the value of her clients’ homes.